![]() How does Nike serve its people? By providing the tools to get active. What makes Nike different? Nike is innovative, a leader in the athletic apparel industry. How does Nike make people feel? Powerful, motivated, strong. But let’s go a step further and also think about how Nike answers those questions talked about above: They exist together and serve as a strong example of why a brand needs more than “just a logo”. When you think of Nike you imagine its signature swoosh symbol along with the phrase, “Just Do It”. ![]() ![]() Let’s think of a large global brand revered for its strong branding Nike. Your brand is a great novel and your logo is just chapter one. Branding cannot exist with only copywriting or logos – both pieces are integral to the overall puzzle of branding. Through both language and visuals, all of these are answered and help clients understand what a brand stands for. But it can be understood by how you make people feel, what makes you unique, and how you serve your people. Gerani�s showrooms are in Milasn and Rome.“Branding” is a confusing word and gets defined in many different ways. Iceberg showrooms are present in Milan, Rome, New York, Paris, London, D�sseldorf and Antwerp. Patricia Gerani is the Gerani line�s creative director. Paolo crated the last advertising campaigns with him, its ideal interpreter. Paolo Gernai is the Gilmar Group�s deputy-chairman but he is also the creative director of Iceberg, the company�s leading designer label. His great pride is the establishment in San Giovanni in Margnano, along with the satisfaction of a company continuously growing over forth years. Silvano Gerani, the Group�s chairman, is the company�s organizational mind. She was the 14th woman ever to receive the honour in the history of the Republic. Giulianan Marchini was the only woman to be knighted for �services to industry� by the President of the Italian Republic in 1994. Their winning decisions and enthusiasm have given the former small knitwear manufacturing firm the size and importance it enjoys today. The Gilmar Group�s founders are Giuliana Marchini, the creative person in the family, and her husband Silvano Gerani, the manager. Initially they made knitwear and then branched out into garments. In 2000 Paolo Gerani was appointed creative director of ICEBERG.Ī new license agreement � the new collection ICEBERG for children was launched from autumn/winter 2003/04. ICEBERG�s first fashion show Spring/Summer 1998 Collection for men was held. Furthermore in this year the first ICEBERG eyewear collection was launched in the market. ICEBERG�s first fashion show Autumn/Winter 1995-96 Collection for women was held in Milan. The creation of ICEBERG Jeans for men and women was marked in 1995, today called ICE JEANS ICEBERG. In 1992 the new leatherwear line was conceived, entirely self-produced and the first of a wide range of accessories signed ICEBERG. In 1991 ICEBERG opened a new showroom in New York. 10, via Montenapoleone and opened a new showroom in No. Two years later ICEBERG inaugurated its first boutique in Milan, in No. ICEBERG strengthened its distribution in Japan by signing an important collaboration agreement with the Japanese multinational Toyota in 1987.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |